Adding real systems to your business is an awful lot like creating a culture in your company. It’s not something you can put off. It’s not really optional. If you don’t sit down and put some thought into your corporate culture … [Read more...] about Trust In The System – Smoothing Your Business with Systemization
Not Just Another Shoe Shop – 5 Customer Service Lessons from Zappos
What Tony Hsieh has created with his billion-dollar company Zappos is already legendary. From his lightning-fast delivery times, to his no-corner-office layout, to the fact that he lets the general public tour that office -- he’s … [Read more...] about Not Just Another Shoe Shop – 5 Customer Service Lessons from Zappos
Don't Sue Me! 12 Free Stock Photo Alternatives That Will Save You From the Image Police
How susceptible are you to legal hassles and even copyright infringement lawsuits? I don’t mean to be trite but I have to say it, because it is for your own good. It can happen to you. One day you can innocently be … [Read more...] about Don't Sue Me! 12 Free Stock Photo Alternatives That Will Save You From the Image Police
9 Do’s and Don’ts for Converting Your Readers to Customers via Email
Now that you have created a rock star website for around $100 (yes -- it is very doable), and have written a few blog posts that have your readers intrigued and wanting more, now it's time to tackle your email list. … [Read more...] about 9 Do’s and Don’ts for Converting Your Readers to Customers via Email
How to Create a Top Quality Lead Generating Website For Less Than $100
It’s a fact of life for many business owners: Websites are expensive. Good lead-generating websites are really expensive. … [Read more...] about How to Create a Top Quality Lead Generating Website For Less Than $100
Who The Heck Are You Talking To? How to Visualize a Specific, Personal Image of your Ideal Customer
So, you still don't know who the heck you are writing to? Don't know how to connect or create that personal image of your ideal customer? That's okay. We have the perfect tips for you on writing a killer email, and targeting it to the right customers. There are two golden rules to … [Read more...] about Who The Heck Are You Talking To? How to Visualize a Specific, Personal Image of your Ideal Customer
How to Delegate Tasks to Your Staff
Every business – at its core – is a people business. Your customers are people. The more you treat them like people, the more loyal they will become. … [Read more...] about How to Delegate Tasks to Your Staff
Get The Touch – The Power of Building Your Email List
Your email list is like a list of potential customers, just waiting to buy your product or service. However, you need to know just exactly what to say. … [Read more...] about Get The Touch – The Power of Building Your Email List
