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Jayne Hallock

An Offer You Can’t Refuse – 8 Opt-in Offers Your Subscribers Will Love

14 December 2014 by Jayne Hallock

I always thought the old saying “There are plenty of fish in the sea” was misapplied to romance. Besides the unsavory notion of kissing dead fish, to succeed at fishing is to attract more than just one special fish. It’s to fill your nets with buckets full of fish... bushels full! … [Read more...] about An Offer You Can’t Refuse – 8 Opt-in Offers Your Subscribers Will Love

How To Turn an Unsatisfied Customer into a Lifelong Fan

10 December 2014 by Jayne Hallock

Vocal customers. Those customers. You know who I mean. The ones who trot out the phrase “May I speak to your supervisor?” more often than not. Don’t fear them, embrace them. They are actually raising their hand and identifying themselves as someone who’s not afraid to speak up. These folks – even if they originally are upset at you – are gold. Treat them as such. Vocal … [Read more...] about How To Turn an Unsatisfied Customer into a Lifelong Fan

Web Hosting – Tips On Avoiding The Bad Guys And Finding The Good Ones

7 December 2014 by Jayne Hallock

It’s the very backbone of doing business online. It’s as necessary as establishing and paying for your electricity when you have a brick and mortar store. Luckily, power companies are regulated and you can … [Read more...] about Web Hosting – Tips On Avoiding The Bad Guys And Finding The Good Ones

Put Me In Coach — How a Mentor Can Help You Grow Your Business

3 December 2014 by Jayne Hallock

Accountability. It’s something we learn from a very early age. When you’re a toddler and you break a vase, telling the truth and being accountable can often get you out of hot water. When you become a student, those report cards that are sent home to your parents are nothing but little packets of accountability. An accounting of your scholastic actions. (Or, in my case, … [Read more...] about Put Me In Coach — How a Mentor Can Help You Grow Your Business

6 Business Blogging Block Busters

1 December 2014 by Jayne Hallock

There are many, many myths about business blogging. That it’s boring. Tedious. Something to slog through or hire out the instant you have the budget. But it doesn’t have to be that way! … [Read more...] about 6 Business Blogging Block Busters

The ABC’s of Creating an Outsourced Content Machine

26 November 2014 by Jayne Hallock

Allow me to quote a little Shakespeare. He famously said “…words be made of breath. And breath of life.” He understood. He got it. And not just because he made his living off words. Words are really that invaluable, to every aspect of life. Relationships, education, even business. Especially business. Even in this hyper-graphical digital age of marketing, good words are every … [Read more...] about The ABC’s of Creating an Outsourced Content Machine

Light Like a Pro: 3 Insanely Simple (and Affordable) Steps to Elevate Your Videos from Amateur to WOW

24 November 2014 by Jayne Hallock

Video intimidates us. A shaky camera + bad lighting = a big, embarrassing ding to your brand -- Plus – what the heck do you know about shooting professional looking videos?  It’s easier to avoid video and just … [Read more...] about Light Like a Pro: 3 Insanely Simple (and Affordable) Steps to Elevate Your Videos from Amateur to WOW

The Good, The Bad and The Ugly of Email Newsletters How (and how NOT to) Create Wantable Newsletters

17 November 2014 by Jayne Hallock

Remember when you were a little kid and going to get the mail was like this big, exciting event? You’d run out there, certain that there was going to be a letter or card or at least an interesting catalog to leaf through? … [Read more...] about The Good, The Bad and The Ugly of Email Newsletters How (and how NOT to) Create Wantable Newsletters

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