If you're reading this right now, you're not just a small business owner. You're a savvy, hip, up-to-trend small business owner. (Flattery gets me everywhere. Or at least lower bounce rates!) So you know that marketing in 2015 means content marketing. As Seth Godin famously said, "Content Marketing is the Only Marketing Left." Now, content marketing might not be the only kind … [Read more...] about The 1-2-3 of Your CMMS (Content Marketing Mission Statement)
A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
Normally I wouldn’t name a specific rock band on this blog, just to make a point. Musical taste is too polarizing and I want to make sure that I’m reaching all kinds of readers, from Bach enthusiasts to Lady Gaga’s Little Monsters. But when I started to write about “Free Stuff” today, I just couldn’t get one band out of my head. This example is just too perfect for what I’m … [Read more...] about A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
What’s Your Yawp? Creating a Killer USP for your Company
Big or small, no matter what the industry, every business needs a USP. If you have a USP, keep reading and make sure it’s as great as it can be. If you don’t have a USP yet, why not? I’m about to show you how some of the biggest brands in the world have taken the time to create a clear USP…why haven’t you? And if you don’t know what the heck a USP is, this article is … [Read more...] about What’s Your Yawp? Creating a Killer USP for your Company
The Never-Ending Honeymoon How to Retain Your Customers For a Long, Long Time
Romancing your prospects. Establishing a rapport, creating a relationship with your customers. Making them “fall in love” with your product. When we talk about marketing – when giving marketing advice – we often use language similar to love and relationship advice. … [Read more...] about The Never-Ending Honeymoon How to Retain Your Customers For a Long, Long Time
9½ Ways to Write a Sexy Headline
It makes me a little crazy when I watch other people write blog posts or emails. Or, rather, try to write blog posts and emails. Not because I'm all that perfect at it myself, but because there are so many upside-down, weird things that people do when they sit down to try to "knock a few hundreds words out." Stiff language, passive voice and other pet peeves aside, I'd have to … [Read more...] about 9½ Ways to Write a Sexy Headline
Oh, You Shouldn’t Have! Great Examples of Excellent Thank You Pages
It’s important to know how to say thank you. Genuinely, warmly. As a person and especially as a marketer. It’s important for two reasons. … [Read more...] about Oh, You Shouldn’t Have! Great Examples of Excellent Thank You Pages
Be Everywhere – 7 Smart Multi-Channel Marketing Tips
Multi-channel marketing sounds daunting and official, doesn't it? It's something you'd hear bandied about in a stuffy boardroom, or in a business school classroom. Lots of small business owners' eyes glaze over at terminology like this and instead like to think of themselves as a bit more guerilla with their marketing tactics. Or they make the mistake of dismissing … [Read more...] about Be Everywhere – 7 Smart Multi-Channel Marketing Tips
Build That List – Tips, Tricks, Do's and Don'ts of Growing Your Email Subscriber List
The list is the thing. The money is in the list. There are a million taglines and marketing mantras that underline the importance of building a strong, solid list of email subscribers. Contrary to social media urban myths, email is not dead. It’s alive, well and if you do it right – possibly the most profitable business tool you have at your disposal. I’ve discussed what to … [Read more...] about Build That List – Tips, Tricks, Do's and Don'ts of Growing Your Email Subscriber List
