Big or small, no matter what the industry, every business needs a USP. If you have a USP, keep reading and make sure it’s as great as it can be. If you don’t have a USP yet, why not? I’m about to show you how some of the biggest brands in the world have taken the time to create a clear USP…why haven’t you?
And if you don’t know what the heck a USP is, this article is especially written for you.
A USP is a “Unique Selling Proposition.” Entrepreneur magazine defines it as “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.”
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