Multi-channel marketing sounds daunting and official, doesn’t it?
It’s something you’d hear bandied about in a stuffy boardroom, or in a business school classroom. Lots of small business owners’ eyes glaze over at terminology like this and instead like to think of themselves as a bit more guerilla with their marketing tactics.
Or they make the mistake of dismissing multi-channel marketing because they are confusing MCM with the dreaded MLM (Multi-Level Marketing.)
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