Multi-channel marketing sounds daunting and official, doesn't it? It's something you'd hear bandied about in a stuffy boardroom, or in a business school classroom. Lots of small business owners' eyes glaze over at terminology like this and instead like to think of themselves as a bit more guerilla with their marketing tactics. Or they make the mistake of dismissing … [Read more...] about Be Everywhere – 7 Smart Multi-Channel Marketing Tips
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Build That List – Tips, Tricks, Do's and Don'ts of Growing Your Email Subscriber List
The list is the thing. The money is in the list. There are a million taglines and marketing mantras that underline the importance of building a strong, solid list of email subscribers. Contrary to social media urban myths, email is not dead. It’s alive, well and if you do it right – possibly the most profitable business tool you have at your disposal. I’ve discussed what to … [Read more...] about Build That List – Tips, Tricks, Do's and Don'ts of Growing Your Email Subscriber List