The list is the thing.
The money is in the list.
There are a million taglines and marketing mantras that underline the importance of building a strong, solid list of email subscribers.
Contrary to social media urban myths, email is not dead. It’s alive, well and if you do it right – possibly the most profitable business tool you have at your disposal.
I’ve discussed what to send, and not send, your list in another article. But let’s talk about building that audience in the first place.
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