If you're not keeping a close eye on your business’ marketing metrics, you’re not getting the most out of your marketing campaigns, period. Without measurement, not only will you … [Read more...] about Which Marketing Methods Should I Gauge Traffic On?
Of all of the copy that you produce for your business, writing email copy can seem the scariest. … [Read more...] about How to Write Copy for Emails and Ads That Will Produce Sales
Your email mailing list is one of your most valuable marketing tools, but with so many newsletters and promotional emails filling the average inbox every day, standing out can be a challenge. … [Read more...] about 5 Ways to Pump Up Email Subject Lines For a Better Open Rate
Do not stick a fork in it. Even in our spammy, blocky, filtering times…email marketing is not dead. It’s not even sick. It doesn’t even have a sniffle. … [Read more...] about Inbox Me! Converting Curious Prospects into Paying Customers
Of all of the types of marketing you can do for your business, email marketing is probably the most affordable and easy -- if you know what you’re doing. It’s also absolutely vital. The downside is that virtually every business utilizes email marketing, and there’s only so much room in one’s email account. Consumers pick and choose the businesses they want to hear from. One … [Read more...] about 6 Affordable and Easy Email Marketing Tips That Are Vital For Small Business
The list is the thing. The money is in the list. There are a million taglines and marketing mantras that underline the importance of building a strong, solid list of email subscribers. Contrary to social media urban myths, email is not dead. It’s alive, well and if you do it right – possibly the most profitable business tool you have at your disposal. I’ve discussed what to … [Read more...] about Build That List – Tips, Tricks, Do's and Don'ts of Growing Your Email Subscriber List
Remember when you were a little kid and going to get the mail was like this big, exciting event? You’d run out there, certain that there was going to be a letter or card or at least an interesting catalog to leaf through? … [Read more...] about The Good, The Bad and The Ugly of Email Newsletters How (and how NOT to) Create Wantable Newsletters
Now that you have created a rock star website for around $100 (yes -- it is very doable), and have written a few blog posts that have your readers intrigued and wanting more, now it's time to tackle your email list. … [Read more...] about 9 Do’s and Don’ts for Converting Your Readers to Customers via Email