If you're not keeping a close eye on your business’ marketing metrics, you’re not getting the most out of your marketing campaigns, period. Without measurement, not only will you … [Read more...] about Which Marketing Methods Should I Gauge Traffic On?
Of all of the copy that you produce for your business, writing email copy can seem the scariest. … [Read more...] about How to Write Copy for Emails and Ads That Will Produce Sales
Your email mailing list is one of your most valuable marketing tools, but with so many newsletters and promotional emails filling the average inbox every day, standing out can be a challenge. … [Read more...] about 5 Ways to Pump Up Email Subject Lines For a Better Open Rate
By now you know that your website is one of the best and most economical ways to market your business. … [Read more...] about 4 Website Mistakes That Will Stunt the Growth of Your Business
Are you an email hoarder? Even people with otherwise good organizational skills can easily lose control of their in boxes. The goal of ‘inbox zero’ might sound impossible with the high volume of business that comes through email. It’s not. … [Read more...] about How to Take Total Control Of Your Email Inbox and Get it To Zero
Do not stick a fork in it. Even in our spammy, blocky, filtering times…email marketing is not dead. It’s not even sick. It doesn’t even have a sniffle. … [Read more...] about Inbox Me! Converting Curious Prospects into Paying Customers
Feeding Your Fish -- I’m going to stretch a metaphor and then mix it up -- On purpose! I’m going to talk nets, bait, funnels and fish. Bear with me. I think this is a fun, simple way to think about both email captures and autoresponders. … [Read more...] about Tips to Create a Compelling, Fun Autoresponder Series
Did you know that you can use Gmail for your business email? Yep. For example, say your web site is abcde.com, and your email is … [Read more...] about How To Use Gmail To Save Time, Money And Headaches With Your Business Email