If you’re reading this right now, you’re not just a small business owner. You’re a savvy, hip, up-to-trend small business owner. (Flattery gets me everywhere. Or at least lower bounce rates!)
So you know that marketing in 2015 means content marketing. As Seth Godin famously said, “Content Marketing is the Only Marketing Left.” Now, content marketing might not be the only kind of marketing you do. You might still be dabbling in traditional print, radio or even TV marketing techniques.
But by and large, to succeed in today’s digital atmosphere, content marketing should become the lion’s share of your marketing plan.
(By the way, I hope you have a marketing plan by now. Savvy, smart, trendy business owner like you surely has a marketing plan by now, right? No? Then get thee to reading this article right away.)
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