If you think of Instagram as just a photo sharing site, filled with pictures of people’s kids and cats and what they had for breakfast, it’s time to take a closer look at how the sleeper site (with more members than Twitter) is being used by businesses. … [Read more...] about How to Use Instagram to Create Business Sales
After Sales
Money On The Table: 7 Ways to Charge More
Fire sale! Everything must go! It’s a time-honored tradition in marketing. You want more sales? Slash prices. Undercut the competition and give your customers (and those of your competition!) an offer they simply can’t refuse. … [Read more...] about Money On The Table: 7 Ways to Charge More
3 Ways to Increase Sales Revenue
You drive yourself crazy thinking about it. As a business owner, I bet it even keeps you up at night now and again. That big, fat question: “ How do you pull in more more sales revenue?” Half the time the problem isn’t trying to think of new ideas, it’s trying to decide which ideas are worth throwing your money and time towards. Some common ideas include: Having a … [Read more...] about 3 Ways to Increase Sales Revenue
Money on the Table: 7 Ways to Master the Upsell
You strategize, hold meetings, conduct research, hire staff, work endless hours to get to one thing. One finish line. The sale. That magic instant a customer finally, blessedly clicks your “Add to Cart” button. Weeks, months, years of work go into gently guiding consumers through the sales funnel, transforming them from complete strangers into enthusiastic buyers. So who would … [Read more...] about Money on the Table: 7 Ways to Master the Upsell
What are they THINKING? How to Build a Survey to Get Honest Customer Feedback
When it comes the opinions of others – and how much to listen to them – it seems the jury is split down the middle. Some wise men and ‘experts’ advise you to ignore and eschew everyone else’s opinions, and follow your heart. Abe Lincoln once famously said: “If there is anything that links the human to the divine, it is the courage to stand by a principle when everybody else … [Read more...] about What are they THINKING? How to Build a Survey to Get Honest Customer Feedback
A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
Normally I wouldn’t name a specific rock band on this blog, just to make a point. Musical taste is too polarizing and I want to make sure that I’m reaching all kinds of readers, from Bach enthusiasts to Lady Gaga’s Little Monsters. But when I started to write about “Free Stuff” today, I just couldn’t get one band out of my head. This example is just too perfect for what I’m … [Read more...] about A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
What’s Your Yawp? Creating a Killer USP for your Company
Big or small, no matter what the industry, every business needs a USP. If you have a USP, keep reading and make sure it’s as great as it can be. If you don’t have a USP yet, why not? I’m about to show you how some of the biggest brands in the world have taken the time to create a clear USP…why haven’t you? And if you don’t know what the heck a USP is, this article is … [Read more...] about What’s Your Yawp? Creating a Killer USP for your Company
The Never-Ending Honeymoon How to Retain Your Customers For a Long, Long Time
Romancing your prospects. Establishing a rapport, creating a relationship with your customers. Making them “fall in love” with your product. When we talk about marketing – when giving marketing advice – we often use language similar to love and relationship advice. … [Read more...] about The Never-Ending Honeymoon How to Retain Your Customers For a Long, Long Time
