Good news for me, bad news for many business people: my stock-in-trade seems to be everyone else’s Kryptonite. A big part of my job involves writing and I really love to write. … [Read more...] about Writing 101: A Beginner’s Guide – 7 Steps to Stress-Free, Fun Writing
Blogging
3 Steps to Creating a Content Calendar: The Timing Can Be as Important as the Content Itself!
If there is one drum I beat over and over on this blog is the importance of content -- and loads of it! Content must be the main core of your marketing plan, your social media efforts, and your ongoing conversation with your customer base. We’ve covered the importance of content and even talked about how to create it (and not want to hang yourself in the process.) One content … [Read more...] about 3 Steps to Creating a Content Calendar: The Timing Can Be as Important as the Content Itself!
Did Pandas and Penguins Kill SEO? Your 2015 SEO Checklist
The first page of Google results has always been a bit of battlefield. Unpredictable, ever-changing, with new victors fighting their way to the top and emerging in the first few spots every so often. … [Read more...] about Did Pandas and Penguins Kill SEO? Your 2015 SEO Checklist
Be The Guest! Finding, Researching, Writing for Great Guest Blogging Sites
I’m starting to feel like the Pepperidge Farm guy. I find myself fighting the temptation to start every article with “Time was, folks had to…” But I’m sorry. It’s true! Things ain’t like they used to be. … [Read more...] about Be The Guest! Finding, Researching, Writing for Great Guest Blogging Sites
Web Site Images are the New Black- Graphic Tips and Tricks to Amp Up Your Presence
The 1,000 word thing is true. Always has been, but especially in the context of social media. Pictures really are worth 1,000 words. Pictures are the It Girl of social media. You could post the pithiest, funniest text in the world and have it garner loads of likes and shares. But add a photo to it and boom! Viral. Think about image-based memes like Grumpy Cat. Would they be … [Read more...] about Web Site Images are the New Black- Graphic Tips and Tricks to Amp Up Your Presence
Big Blogging: 9 Ways To Differentiate Yourself And Stand Out In A Content-Crowded World
So yeah, you get it. You’ve heard it time and again. Ad nauseum, even. To succeed online… You must blog. Must blog. Must be blogging. Blogging = Completely Torrential Downpour of Profits. It’s time to blog, you get it. But blogging for blogging’s sake isn’t going to cut it. If you want to succeed in blogging, you have to have a few readers. Suck them in with great content and … [Read more...] about Big Blogging: 9 Ways To Differentiate Yourself And Stand Out In A Content-Crowded World
A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
Normally I wouldn’t name a specific rock band on this blog, just to make a point. Musical taste is too polarizing and I want to make sure that I’m reaching all kinds of readers, from Bach enthusiasts to Lady Gaga’s Little Monsters. But when I started to write about “Free Stuff” today, I just couldn’t get one band out of my head. This example is just too perfect for what I’m … [Read more...] about A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
9½ Ways to Write a Sexy Headline
It makes me a little crazy when I watch other people write blog posts or emails. Or, rather, try to write blog posts and emails. Not because I'm all that perfect at it myself, but because there are so many upside-down, weird things that people do when they sit down to try to "knock a few hundreds words out." Stiff language, passive voice and other pet peeves aside, I'd have to … [Read more...] about 9½ Ways to Write a Sexy Headline
