There’s no such thing as “downtime” when you run your own business -- but that doesn’t mean you’ll always have lots of work from clients. … [Read more...] about How to Connect with Your Clients When Business is Slow
Perfect Clients
Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
The old saying goes: know your enemy. I find another version of that phrase a bit more useful in my business. Know your customer. … [Read more...] about Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
Money On The Table: 7 Ways to Charge More
Fire sale! Everything must go! It’s a time-honored tradition in marketing. You want more sales? Slash prices. Undercut the competition and give your customers (and those of your competition!) an offer they simply can’t refuse. … [Read more...] about Money On The Table: 7 Ways to Charge More
3 Ways to Increase Sales Revenue
You drive yourself crazy thinking about it. As a business owner, I bet it even keeps you up at night now and again. That big, fat question: “ How do you pull in more more sales revenue?” Half the time the problem isn’t trying to think of new ideas, it’s trying to decide which ideas are worth throwing your money and time towards. Some common ideas include: Having a … [Read more...] about 3 Ways to Increase Sales Revenue
Right This Way, Please… How to Nurture New Leads and Convert Them to Clients
You know, there’s something that’s always rankled me about the term “sales funnel”. I mean, I get it. I understand the idea that you are starting with a big mass of people initially and eventually working them down the funnel until you are able to convince a few to actually buy from you. But it sounds so…clinical. So laboratory-ish. It's a term that makes your consumers feel … [Read more...] about Right This Way, Please… How to Nurture New Leads and Convert Them to Clients
A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
Normally I wouldn’t name a specific rock band on this blog, just to make a point. Musical taste is too polarizing and I want to make sure that I’m reaching all kinds of readers, from Bach enthusiasts to Lady Gaga’s Little Monsters. But when I started to write about “Free Stuff” today, I just couldn’t get one band out of my head. This example is just too perfect for what I’m … [Read more...] about A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
The Never-Ending Honeymoon How to Retain Your Customers For a Long, Long Time
Romancing your prospects. Establishing a rapport, creating a relationship with your customers. Making them “fall in love” with your product. When we talk about marketing – when giving marketing advice – we often use language similar to love and relationship advice. … [Read more...] about The Never-Ending Honeymoon How to Retain Your Customers For a Long, Long Time
Who The Heck Are You Talking To? How to Visualize a Specific, Personal Image of your Ideal Customer
So, you still don't know who the heck you are writing to? Don't know how to connect or create that personal image of your ideal customer? That's okay. We have the perfect tips for you on writing a killer email, and targeting it to the right customers. There are two golden rules to … [Read more...] about Who The Heck Are You Talking To? How to Visualize a Specific, Personal Image of your Ideal Customer
