You know, there’s something that’s always rankled me about the term “sales funnel”. I mean, I get it.
I understand the idea that you are starting with a big mass of people initially and eventually working them down the funnel until you are able to convince a few to actually buy from you.
But it sounds so…clinical. So laboratory-ish.
It’s a term that makes your consumers feel less like human beings and more like molecules! And I don’t know about you but I sell to people, to humans. The more I think of them as wholly-formed people with needs and lives, the easier I find it to sympathize, market and sell to them. Don’t you?
I’m sure I will use the term sales funnel again. It’s the industry standard and it’s a nice shorthand way of discussing what we all do as entrepreneurs each and every day. But I propose a different metaphor, just for this particular lesson.
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