Do not stick a fork in it. Even in our spammy, blocky, filtering times…email marketing is not dead. It’s not even sick. It doesn’t even have a sniffle. … [Read more...]
Sheer Magnetism Researching and Creating “I Want That!” Lead Magnets
It’s a cold hard fact. No matter how fantastic and innovative and well-designed your website may be, the vast majority of first time visitors won’t spend a single penny with you. … [Read more...]
How To Create A Short Course For Your Lead Magnet
Do you know what the sole purpose of your website should be? In my opinion, assuming that your site is not a full-blown ecommerce site, the main aim of your site is to generate leads. And, that means getting … [Read more...]
Right This Way, Please… How to Nurture New Leads and Convert Them to Clients
You know, there’s something that’s always rankled me about the term “sales funnel”. I mean, I get it. I understand the idea that you are starting with a big mass of people initially and eventually working them down the funnel until you are able to convince a few to actually buy from you. But it sounds so…clinical. So laboratory-ish. It's a term that makes your consumers feel less like human beings and more like molecules! And I don’t know about you but I sell to people, to humans. The … [Read more...]
9 Do’s and Don’ts for Converting Your Readers to Customers via Email
Now that you have created a rock star website for around $100 (yes -- it is very doable), and have written a few blog posts that have your readers intrigued and wanting more, now it's time to tackle your email list. … [Read more...]
How to Create a Top Quality Lead Generating Website For Less Than $100
It’s a fact of life for many business owners: Websites are expensive. Good lead-generating websites are really expensive. … [Read more...]