A writer friend of mine told me this story a few years ago and I’ll never forget it. In fact, I purposely call it to mind whenever I want to charge myself up into writing mode. … [Read more...] about Writing 102: A Beginner’s Guide – 10 Ways to Write More Engagingly
Writing
Writing 101: A Beginner’s Guide – 7 Steps to Stress-Free, Fun Writing
Good news for me, bad news for many business people: my stock-in-trade seems to be everyone else’s Kryptonite. A big part of my job involves writing and I really love to write. … [Read more...] about Writing 101: A Beginner’s Guide – 7 Steps to Stress-Free, Fun Writing
3 Steps to Creating a Content Calendar: The Timing Can Be as Important as the Content Itself!
If there is one drum I beat over and over on this blog is the importance of content -- and loads of it! Content must be the main core of your marketing plan, your social media efforts, and your ongoing conversation with your customer base. We’ve covered the importance of content and even talked about how to create it (and not want to hang yourself in the process.) One content … [Read more...] about 3 Steps to Creating a Content Calendar: The Timing Can Be as Important as the Content Itself!
Be The Guest! Finding, Researching, Writing for Great Guest Blogging Sites
I’m starting to feel like the Pepperidge Farm guy. I find myself fighting the temptation to start every article with “Time was, folks had to…” But I’m sorry. It’s true! Things ain’t like they used to be. … [Read more...] about Be The Guest! Finding, Researching, Writing for Great Guest Blogging Sites
Big Blogging: 9 Ways To Differentiate Yourself And Stand Out In A Content-Crowded World
So yeah, you get it. You’ve heard it time and again. Ad nauseum, even. To succeed online… You must blog. Must blog. Must be blogging. Blogging = Completely Torrential Downpour of Profits. It’s time to blog, you get it. But blogging for blogging’s sake isn’t going to cut it. If you want to succeed in blogging, you have to have a few readers. Suck them in with great content and … [Read more...] about Big Blogging: 9 Ways To Differentiate Yourself And Stand Out In A Content-Crowded World
8 Ways to Make Your Ads Awesome: Easy Writing Tips for Effective Advertisements
“I’m in advertising.” That once was a glamorous statement, hinting at a fabulous career. It evoked images of 4 martini lunches followed by all-night writing sessions and horn-rimmed artists creating while hunched over watercolor story-boards. … [Read more...] about 8 Ways to Make Your Ads Awesome: Easy Writing Tips for Effective Advertisements
A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
Normally I wouldn’t name a specific rock band on this blog, just to make a point. Musical taste is too polarizing and I want to make sure that I’m reaching all kinds of readers, from Bach enthusiasts to Lady Gaga’s Little Monsters. But when I started to write about “Free Stuff” today, I just couldn’t get one band out of my head. This example is just too perfect for what I’m … [Read more...] about A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
9½ Ways to Write a Sexy Headline
It makes me a little crazy when I watch other people write blog posts or emails. Or, rather, try to write blog posts and emails. Not because I'm all that perfect at it myself, but because there are so many upside-down, weird things that people do when they sit down to try to "knock a few hundreds words out." Stiff language, passive voice and other pet peeves aside, I'd have to … [Read more...] about 9½ Ways to Write a Sexy Headline
