We need to concentrate on a niche. That's what I'm going to call it by the way because that's what we call it in England and Europe. So we need a niche for our customers. We don't want to be all things to everyone because that doesn't help at all. … [Read more...] about How to Find Your Niche – 172

Today we are talking about making money online. I feel almost duty-bound to protect you from the people who try to convince you to make money online. … [Read more...] about The Truth About Making Money Online – 171

Housekeeping puts us all off -- I know it does me, especially marketing housekeeping. In fact, you've probably never even heard of marketing housekeeping. … [Read more...] about Your Monthly Marketing Housekeeping – 170

Who cuts your lemons? That's the question. This comes from an article I read on the BBC website recently about a British company called Pizza Express. … [Read more...] about Who Chops Your Lemons? – 169

I spend a lot of time online as you can imagine. All I hear from people is how many followers they have, how many likes they are getting, how many email subscribers they have, etc. etc. … [Read more...] about The Vanity of Numbers – 167

I am always learning. However, do I get to implement everything that I learn? Probably not, quite simply because there are not enough hours in the day. So, what should I do? Should I learn less? … [Read more...] about Too Much Information and Not Enough Implementation -166

Every business has processes whether you realize it or not. Now, you should realize it because in your business you should have your system documented. But, don’t you worry. We can come back to that at a later date. We teach the processes of the marketing system. However, if you systemize things in your business, you should systemize everything. Once you get into that habit, … [Read more...] about Which Processes Need a Little Improvement? – 165