You've got to adapt to survive and that covers all aspects of life and business. Things change in life and many people cannot embrace change. In fact, they hate it. … [Read more...] about You’ve Got to Adapt to Survive – 52

For years I have suffered through many sales letters and pitches addressed to me. However, all throughout those pitches, not once was I mentioned. All they ever talk about to me is … [Read more...] about Take the “We” Out Of Your Copywriting – 51

In all aspects of our business, we're in contact with all kinds of customers -- possible customers, probable customers, past customers, favourite customers. How easy have we made it for them to contact us? … [Read more...] about Are You Making It Easy For Your Customer – 50

You never know when you will make that all important first impression on your customer, so be ready for it at all times. You have to be careful with how you carry yourself. … [Read more...] about You Never Know When A First Impression Will Happen -49

"You should always be learning something new." That's a common phrase that you hear in the business world, and you know what? It is definitely on point. … [Read more...] about What Did You Learn Today? – 48

Images are the "in" thing right now. Images need to load faster and faster these days. With faster broadband, internet 4G, smart phones, better hosting, content delivery networks … [Read more...] about Images Paint a Thousand Words – 47

I am down in Kingsdown in Kent by the start of the White Cliffs of Dover. That is the start. It is not as white as you think. Anyway -- back to the story. Everyone has … [Read more...] about Are You Telling Your Story? – 46

How well do you know your customer? I know mine very well. What about you? When I say how well do you know your customer, I mean theoretically. I’m back to talking about a customer avatar or … [Read more...] about How Well Do You Know Your Customer? – 45