Video production budget does not relate to success. A shocking statistic, I know! What I mean by that is that the amount of money you spend to make your videos has no … [Read more...] about Video Production Budget Does Not Relate To Success – 44

To podcast or not to podcast, that is the question! 2015 is possibly going to be the year of the podcast. Maybe they said that in 2014, but it did do well. Last time I heard … [Read more...] about To Podcast Or Not To Podcast, That Is The Question – 43

There's only three periods during the customer's journey where you should consider giving them something for free. Those periods are, before they become a customer, when they … [Read more...] about Only Three Periods in the Customer’s Journey That They Should Get Something Free – 42

You need a hook to catch a customer. So what's your hook? Do you understand what I mean by hook? It's just the same as fishing. When you fish you throw out your line … [Read more...] about You Need A Hook To Catch A Customer – 41

Price Is Not As Important As You Think. This is something I harp on and on and on about so I'm sorry if I've mentioned it before. But price is not important. There are numerous … [Read more...] about Price Is Not As Important As You Think -40

Email subject lines can make or break your mailing. It's a strong claim, possibly a bit too strong. It's only a podcast Jon, calm down. But email subject lines really are important if … [Read more...] about Email Subject Lines Can Make Or Break Your Mailing -39

Are you measuring the correct key metrics? Key metrics for your website or your incoming new subscribers are very, very important and you should have a bunch of key numbers that you … [Read more...] about Are You Measuring The Correct Key Metrics? -38

You must give people their opinion of you. This is something that I've been saying for a long, long, long, long, long time. And it dates back to my learning from when I used to be a … [Read more...] about You Must Give People Their Opinion Of You – 37