The old saying goes: know your enemy. I find another version of that phrase a bit more useful in my business. Know your customer. … [Read more...] about Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
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How To Create Your Perfect Customer Persona Template In 15 Minutes
Do you know who your ideal customer is? Many business owners make the big mistake of targeting everyone. Everyone! You might think that's a wise move: Target everyone and reach the most amount of people possible, right? Well, sorry to burst your bubble but this couldn't be further from the truth. In reality, this approach dilutes your message. And the result? You end up … [Read more...] about How To Create Your Perfect Customer Persona Template In 15 Minutes
