Fire sale! Everything must go! It’s a time-honored tradition in marketing. You want more sales? Slash prices. Undercut the competition and give your customers (and those of your competition!) an offer they simply can’t refuse. … [Read more...] about Money On The Table: 7 Ways to Charge More
customers
Money on the Table: 7 Ways to Master the Upsell
You strategize, hold meetings, conduct research, hire staff, work endless hours to get to one thing. One finish line. The sale. That magic instant a customer finally, blessedly clicks your “Add to Cart” button. Weeks, months, years of work go into gently guiding consumers through the sales funnel, transforming them from complete strangers into enthusiastic buyers. So who would … [Read more...] about Money on the Table: 7 Ways to Master the Upsell
How To Turn an Unsatisfied Customer into a Lifelong Fan
Vocal customers. Those customers. You know who I mean. The ones who trot out the phrase “May I speak to your supervisor?” more often than not. Don’t fear them, embrace them. They are actually raising their hand and identifying themselves as someone who’s not afraid to speak up. These folks – even if they originally are upset at you – are gold. Treat them as such. Vocal … [Read more...] about How To Turn an Unsatisfied Customer into a Lifelong Fan
Who The Heck Are You Talking To? How to Visualize a Specific, Personal Image of your Ideal Customer
So, you still don't know who the heck you are writing to? Don't know how to connect or create that personal image of your ideal customer? That's okay. We have the perfect tips for you on writing a killer email, and targeting it to the right customers. There are two golden rules to … [Read more...] about Who The Heck Are You Talking To? How to Visualize a Specific, Personal Image of your Ideal Customer
A Friend of a Friend – 9 Ways to Boost Your Referrals
If you really want to build your sales, you need to follow these tips on 9 ways to boost your referrals. Quick – think of the Apple brand. Who first introduced you to it? If you love Macs, who was it that first convinced you to … [Read more...] about A Friend of a Friend – 9 Ways to Boost Your Referrals
