Every business – at its core – is a people business. Your customers are people. The more you treat them like people, the more loyal they will become. … [Read more...] about Delegating Tasks – Should You Be Doing That Job?
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6 Steps to Creating a Killer Brand
Everyone’s doing it. Going out on their own. “Hanging out their shingle.” Opening their own business. In one respect, it’s good news for you, the burgeoning business owner. … [Read more...] about 6 Steps to Creating a Killer Brand
Lead On! 7 Ways to Become a Better, More Effective Leader
It all seems so simple at the beginning. When you first opened your doors for business, most likely it was just you. You, your home office, your favorite plant. Maybe a sleeping dog at your feet. … [Read more...] about Lead On! 7 Ways to Become a Better, More Effective Leader
How to Communicate Effectively
There’s no doubt about it: communication is probably the most important skill every business owner-slash-marketer needs. It’s importance can’t be overstated. Yet it’s one thing many entrepreneurs (maybe you) struggle with. … [Read more...] about How to Communicate Effectively
Do And If By IFTTT Makes Life Run Smooth For Free
One of the keys to running your business smoothly is efficiency. The web applications and tools you use every day can make running your business more efficient -- but having those apps and tools work together for your business can change the way you work altogether. That’s where IFTTT comes in. And, like all great apps for desktops and smartphones, it’s totally free. Don’t let … [Read more...] about Do And If By IFTTT Makes Life Run Smooth For Free
Get The Right Voice & Tone: Controlling How Your Brand “Speaks” To Your Audience
It’s so funny. The more automated the world becomes the more humans actually seek out other humans. When you consider all the wonderful, impressive things you can do with the Internet, the most popular content is still the most people-centric. … [Read more...] about Get The Right Voice & Tone: Controlling How Your Brand “Speaks” To Your Audience
How The Impact/Ease Grid Will Multiply Your Profits
When you’re running a business, it’s easy to feel overwhelmed. It happens to every business owner sometimes -- but it shouldn’t be like that all the time. If you find yourself frequently having a hard time keeping up with your business, even with increased help, you might be failing to prioritise well. Prioritising is a vital part of running a business. Put simply, … [Read more...] about How The Impact/Ease Grid Will Multiply Your Profits
What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?
I’m going to take a crazy, wild stab and assume you don’t adore math. Most entrepreneurial folks like us think of math less as a “fun activity” and more as a necessary evil. When I was a young lad in school, I could easily pay attention in classes like history and English because there was something human to wrap my brain around in those topics. There were stories, people, … [Read more...] about What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?
