If you're reading this right now, you're not just a small business owner. You're a savvy, hip, up-to-trend small business owner. (Flattery gets me everywhere. Or at least lower bounce rates!) So you know that marketing in 2015 means content marketing. As Seth Godin famously said, "Content Marketing is the Only Marketing Left." Now, content marketing might not be the only kind … [Read more...] about The 1-2-3 of Your CMMS (Content Marketing Mission Statement)
planning
Put Me In Coach — How a Mentor Can Help You Grow Your Business
Accountability. It’s something we learn from a very early age. When you’re a toddler and you break a vase, telling the truth and being accountable can often get you out of hot water. When you become a student, those report cards that are sent home to your parents are nothing but little packets of accountability. An accounting of your scholastic actions. (Or, in my case, … [Read more...] about Put Me In Coach — How a Mentor Can Help You Grow Your Business
Trust In The System – Smoothing Your Business with Systemization
Adding real systems to your business is an awful lot like creating a culture in your company. It’s not something you can put off. It’s not really optional. If you don’t sit down and put some thought into your corporate culture … [Read more...] about Trust In The System – Smoothing Your Business with Systemization
How to Delegate Tasks to Your Staff
Every business – at its core – is a people business. Your customers are people. The more you treat them like people, the more loyal they will become. … [Read more...] about How to Delegate Tasks to Your Staff
A Step-by-Step Approach to Creating a Lovable Marketing Plan You Will Use
Hmm, let me think. When was the first time I ever created a marketing plan? I can tell you exactly when that was. I created mine right about the same time most small … [Read more...] about A Step-by-Step Approach to Creating a Lovable Marketing Plan You Will Use
