Do not stick a fork in it. Even in our spammy, blocky, filtering times…email marketing is not dead. It’s not even sick. It doesn’t even have a sniffle. … [Read more...] about Inbox Me! Converting Curious Prospects into Paying Customers
ABC’s of Mentoring and Finding and Creating That Invaluable Relationship
Learning from experience is not a strictly human habit. Scientists have documented ‘mentoring’ in the animal kingdom in many different kinds of species. … [Read more...] about ABC’s of Mentoring and Finding and Creating That Invaluable Relationship
Sheer Magnetism Researching and Creating “I Want That!” Lead Magnets
It’s a cold hard fact. No matter how fantastic and innovative and well-designed your website may be, the vast majority of first time visitors won’t spend a single penny with you. … [Read more...] about Sheer Magnetism Researching and Creating “I Want That!” Lead Magnets
Tips to Create a Compelling, Fun Autoresponder Series
Feeding Your Fish -- I’m going to stretch a metaphor and then mix it up -- On purpose! I’m going to talk nets, bait, funnels and fish. Bear with me. I think this is a fun, simple way to think about both email captures and autoresponders. … [Read more...] about Tips to Create a Compelling, Fun Autoresponder Series
7 Ways to Get More Referrals
Spread The Word. Good news travels fast. Bad news even faster. We’ve all heard the famous customer service word-of-mouth adage. The one that goes -- … [Read more...] about 7 Ways to Get More Referrals
Disaster Planning – How to Prepare For the Worst in Your Business
You shudder to even think about it. You have spent years – maybe decades – building up your business. Hundreds of your own dollars – if not thousands – to establish your audience. … [Read more...] about Disaster Planning – How to Prepare For the Worst in Your Business
4 Pro LinkedIn Tips : Best Practices for a Killer Profile
Remember when we just needed a plain old resume? A resume was enough and a resume was private. You could control who saw it and there was no pressure for it to be snazzy, engaging or to have it be a living, growing thing. … [Read more...] about 4 Pro LinkedIn Tips : Best Practices for a Killer Profile
Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
The old saying goes: know your enemy. I find another version of that phrase a bit more useful in my business. Know your customer. … [Read more...] about Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
