It’s so funny. The more automated the world becomes the more humans actually seek out other humans. When you consider all the wonderful, impressive things you can do with the Internet, the most popular content is still the most people-centric. … [Read more...] about Get The Right Voice & Tone: Controlling How Your Brand “Speaks” To Your Audience
Raising The Dead: 5 Ways To Re-engage Past Customers
Five times as much? Three times? Ten? Although the jury’s still out when it comes to determining exactly how much more, everyone knows that it costs more to attract and land a new customer than it does to keep an existing one. … [Read more...] about Raising The Dead: 5 Ways To Re-engage Past Customers
How To Get Famous On LinkedIn: Publishing Tips, Tricks and Expert Advice
Talk about open source! As if the Internet wasn’t the most powerful marketing tool already, this past year the professional networking site LinkedIn.com threw wide their publishing doors. … [Read more...] about How To Get Famous On LinkedIn: Publishing Tips, Tricks and Expert Advice
Crank It Out: 13 Ways to Write an Effective Article in 15 Minutes
I blame grade school teachers. Even if it has never happened to you personally, writing has often been used as a form of punishment. … [Read more...] about Crank It Out: 13 Ways to Write an Effective Article in 15 Minutes
Money On The Table: 7 Ways to Charge More
Fire sale! Everything must go! It’s a time-honored tradition in marketing. You want more sales? Slash prices. Undercut the competition and give your customers (and those of your competition!) an offer they simply can’t refuse. … [Read more...] about Money On The Table: 7 Ways to Charge More
Speak Like A Pro: 11 Tips To Make You Sound More Professional
Like it or not, if you own a company and you want to grow your brand, you have to act professionally. Write professionally. Speak in a professional, articulate way. … [Read more...] about Speak Like A Pro: 11 Tips To Make You Sound More Professional
6 Affordable and Easy Email Marketing Tips That Are Vital For Small Business
Of all of the types of marketing you can do for your business, email marketing is probably the most affordable and easy -- if you know what you’re doing. It’s also absolutely vital. The downside is that virtually every business utilizes email marketing, and there’s only so much room in one’s email account. Consumers pick and choose the businesses they want to hear from. One … [Read more...] about 6 Affordable and Easy Email Marketing Tips That Are Vital For Small Business
What’s Your Cadence? Finding Your Ideal Blogging Frequency
To blog or not to blog? That’s not the question. I don’t care who you are, what you sell, who your audience is. To not be blogging on a consistent basis is to: … [Read more...] about What’s Your Cadence? Finding Your Ideal Blogging Frequency
