A writer friend of mine told me this story a few years ago and I’ll never forget it. In fact, I purposely call it to mind whenever I want to charge myself up into writing mode. … [Read more...] about Writing 102: A Beginner’s Guide – 10 Ways to Write More Engagingly
Making Systems Sexy — 10 Tips to Streamline Your Systems
That word. “System.” Not exactly sexy. It comes from the from Greek systema, which means an "organized whole, a whole compounded of parts.” Doesn’t that sound fun?! Organizing everything and compounding it? C’mon! This one little term also brings to mind computers, wires, spreadsheets. The phrase “working it’s way through the system” is code for “moving through irritating red … [Read more...] about Making Systems Sexy — 10 Tips to Streamline Your Systems
Writing 101: A Beginner’s Guide – 7 Steps to Stress-Free, Fun Writing
Good news for me, bad news for many business people: my stock-in-trade seems to be everyone else’s Kryptonite. A big part of my job involves writing and I really love to write. … [Read more...] about Writing 101: A Beginner’s Guide – 7 Steps to Stress-Free, Fun Writing
3 Steps to Creating a Content Calendar: The Timing Can Be as Important as the Content Itself!
If there is one drum I beat over and over on this blog is the importance of content -- and loads of it! Content must be the main core of your marketing plan, your social media efforts, and your ongoing conversation with your customer base. We’ve covered the importance of content and even talked about how to create it (and not want to hang yourself in the process.) One content … [Read more...] about 3 Steps to Creating a Content Calendar: The Timing Can Be as Important as the Content Itself!
Did Pandas and Penguins Kill SEO? Your 2015 SEO Checklist
The first page of Google results has always been a bit of battlefield. Unpredictable, ever-changing, with new victors fighting their way to the top and emerging in the first few spots every so often. … [Read more...] about Did Pandas and Penguins Kill SEO? Your 2015 SEO Checklist
Money on the Table: 7 Ways to Master the Upsell
You strategize, hold meetings, conduct research, hire staff, work endless hours to get to one thing. One finish line. The sale. That magic instant a customer finally, blessedly clicks your “Add to Cart” button. Weeks, months, years of work go into gently guiding consumers through the sales funnel, transforming them from complete strangers into enthusiastic buyers. So who would … [Read more...] about Money on the Table: 7 Ways to Master the Upsell
Show, Don’t Tell: The Persuasive Power of Online Video
The sheer volume of online video available these days can be both intimidating and encouraging to today’s small business owner. … [Read more...] about Show, Don’t Tell: The Persuasive Power of Online Video
Right This Way, Please… How to Nurture New Leads and Convert Them to Clients
You know, there’s something that’s always rankled me about the term “sales funnel”. I mean, I get it. I understand the idea that you are starting with a big mass of people initially and eventually working them down the funnel until you are able to convince a few to actually buy from you. But it sounds so…clinical. So laboratory-ish. It's a term that makes your consumers feel … [Read more...] about Right This Way, Please… How to Nurture New Leads and Convert Them to Clients
