“I’m in advertising.” That once was a glamorous statement, hinting at a fabulous career. It evoked images of 4 martini lunches followed by all-night writing sessions and horn-rimmed artists creating while hunched over watercolor story-boards. … [Read more...] about 8 Ways to Make Your Ads Awesome: Easy Writing Tips for Effective Advertisements
Advertising
The 1-2-3 of Your CMMS (Content Marketing Mission Statement)
If you're reading this right now, you're not just a small business owner. You're a savvy, hip, up-to-trend small business owner. (Flattery gets me everywhere. Or at least lower bounce rates!) So you know that marketing in 2015 means content marketing. As Seth Godin famously said, "Content Marketing is the Only Marketing Left." Now, content marketing might not be the only kind … [Read more...] about The 1-2-3 of Your CMMS (Content Marketing Mission Statement)
A Step-by-Step Approach to Creating a Lovable Marketing Plan You Will Use
Hmm, let me think. When was the first time I ever created a marketing plan? I can tell you exactly when that was. I created mine right about the same time most small … [Read more...] about A Step-by-Step Approach to Creating a Lovable Marketing Plan You Will Use
