The list is the thing. The money is in the list. There are a million taglines and marketing mantras that underline the importance of building a strong, solid list of email subscribers. Contrary to social media urban myths, email is not dead. It’s alive, well and if you do it right – possibly the most profitable business tool you have at your disposal. I’ve discussed what to … [Read more...] about Build That List – Tips, Tricks, Do's and Don'ts of Growing Your Email Subscriber List
Customer Service
How To Turn an Unsatisfied Customer into a Lifelong Fan
Vocal customers. Those customers. You know who I mean. The ones who trot out the phrase “May I speak to your supervisor?” more often than not. Don’t fear them, embrace them. They are actually raising their hand and identifying themselves as someone who’s not afraid to speak up. These folks – even if they originally are upset at you – are gold. Treat them as such. Vocal … [Read more...] about How To Turn an Unsatisfied Customer into a Lifelong Fan
Not Just Another Shoe Shop – 5 Customer Service Lessons from Zappos
What Tony Hsieh has created with his billion-dollar company Zappos is already legendary. From his lightning-fast delivery times, to his no-corner-office layout, to the fact that he lets the general public tour that office -- he’s … [Read more...] about Not Just Another Shoe Shop – 5 Customer Service Lessons from Zappos
A Friend of a Friend – 9 Ways to Boost Your Referrals
If you really want to build your sales, you need to follow these tips on 9 ways to boost your referrals. Quick – think of the Apple brand. Who first introduced you to it? If you love Macs, who was it that first convinced you to … [Read more...] about A Friend of a Friend – 9 Ways to Boost Your Referrals
