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Lead Generation

What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?

22 January 2015 by Jayne Hallock

I’m going to take a crazy, wild stab and assume you don’t adore math. Most entrepreneurial folks like us think of math less as a “fun activity” and more as a necessary evil. When I was a young lad in school, I could easily pay attention in classes like history and English because there was something human to wrap my brain around in those topics. There were stories, people, … [Read more...] about What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?

What’s Your Yawp? Creating a Killer USP for your Company

7 January 2015 by Jayne Hallock

Big or small, no matter what the industry, every business needs a USP. If you have a USP, keep reading and make sure it’s as great as it can be. If you don’t have a USP yet, why not?  I’m about to show you how some of the biggest brands in the world have taken the time to create a clear USP…why haven’t you? And if you don’t know what the heck a USP is, this article is … [Read more...] about What’s Your Yawp? Creating a Killer USP for your Company

9½ Ways to Write a Sexy Headline

31 December 2014 by Jayne Hallock

It makes me a little crazy when I watch other people write blog posts or emails. Or, rather, try to write blog posts and emails. Not because I'm all that perfect at it myself, but because there are so many upside-down, weird things that people do when they sit down to try to "knock a few hundreds words out." Stiff language, passive voice and other pet peeves aside, I'd have to … [Read more...] about 9½ Ways to Write a Sexy Headline

9 Do’s and Don’ts for Converting Your Readers to Customers via Email

20 October 2014 by Jayne Hallock

Now that you have created a rock star website for around $100 (yes -- it is very doable), and have written a few blog posts that have your readers intrigued and wanting more, now it's time to tackle your email list. … [Read more...] about 9 Do’s and Don’ts for Converting Your Readers to Customers via Email

How to Create a Top Quality Lead Generating Website For Less Than $100

6 October 2014 by Jayne Hallock

It’s a fact of life for many business owners: Websites are expensive. Good lead-generating websites are really expensive. … [Read more...] about How to Create a Top Quality Lead Generating Website For Less Than $100

Get The Touch – The Power of Building Your Email List

1 September 2014 by Jayne Hallock

  Your email list is like a list of potential customers, just waiting to buy your product or service. However, you need to know just exactly what to say. … [Read more...] about Get The Touch – The Power of Building Your Email List

Getting Started with Popup Opt-in Boxes

25 August 2014 by Jayne Hallock

“If your friends were jumping off a bridge, would you do that too? If your friends are ignoring Popup Opt-in boxes for their business, will you ignore it too?” … [Read more...] about Getting Started with Popup Opt-in Boxes

A Friend of a Friend – 9 Ways to Boost Your Referrals

18 August 2014 by Jayne Hallock

If you really want to build your sales, you need to follow these  tips on 9 ways to boost your referrals. Quick – think of the Apple brand. Who first introduced you to it? If you love Macs, who was it that first convinced you to … [Read more...] about A Friend of a Friend – 9 Ways to Boost Your Referrals

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