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17 Affordable Ways to Jumpstart Your Offline Advertising -The Real World Doesn’t Have to Be Real Expensive

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Ever get sick of staring at a computer screen? Ever look up from your phone and realize the sun has gone down and you barely even noticed the day going by?  Wish you were out in the real world, walking around, talking in person for once to real human beings? … [Read more...] about 17 Affordable Ways to Jumpstart Your Offline Advertising -The Real World Doesn’t Have to Be Real Expensive

What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?

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I’m going to take a crazy, wild stab and assume you don’t adore math. Most entrepreneurial folks like us think of math less as a “fun activity” and more as a necessary evil. When I was a young lad in school, I could easily pay attention in classes like history and English because there was something human to wrap my brain around in those topics. There were stories, people, … [Read more...] about What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?

The 1-2-3 of Your CMMS (Content Marketing Mission Statement)

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If you're reading this right now, you're not just a small business owner. You're a savvy, hip, up-to-trend small business owner. (Flattery gets me everywhere. Or at least lower bounce rates!) So you know that marketing in 2015 means content marketing. As Seth Godin famously said, "Content Marketing is the Only Marketing Left." Now, content marketing might not be the only kind … [Read more...] about The 1-2-3 of Your CMMS (Content Marketing Mission Statement)

Be Everywhere – 7 Smart Multi-Channel Marketing Tips

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Multi-channel marketing sounds daunting and official, doesn't it? It's something you'd hear bandied about in a stuffy boardroom, or in a business school classroom. Lots of small business owners' eyes glaze over at terminology like this and instead like to think of themselves as a bit more guerilla with their marketing tactics. Or they make the mistake of dismissing … [Read more...] about Be Everywhere – 7 Smart Multi-Channel Marketing Tips

Put Me In Coach — How a Mentor Can Help You Grow Your Business

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Accountability. It’s something we learn from a very early age. When you’re a toddler and you break a vase, telling the truth and being accountable can often get you out of hot water. When you become a student, those report cards that are sent home to your parents are nothing but little packets of accountability. An accounting of your scholastic actions. (Or, in my case, … [Read more...] about Put Me In Coach — How a Mentor Can Help You Grow Your Business