You shudder to even think about it. You have spent years – maybe decades – building up your business. Hundreds of your own dollars – if not thousands – to establish your audience. … [Read more...] about Disaster Planning – How to Prepare For the Worst in Your Business
How To Use Gmail To Save Time, Money And Headaches With Your Business Email
Did you know that you can use Gmail for your business email? Yep. For example, say your web site is abcde.com, and your email is … [Read more...] about How To Use Gmail To Save Time, Money And Headaches With Your Business Email
4 Pro LinkedIn Tips : Best Practices for a Killer Profile
Remember when we just needed a plain old resume? A resume was enough and a resume was private. You could control who saw it and there was no pressure for it to be snazzy, engaging or to have it be a living, growing thing. … [Read more...] about 4 Pro LinkedIn Tips : Best Practices for a Killer Profile
How To Create A Short Course For Your Lead Magnet
Do you know what the sole purpose of your website should be? In my opinion, assuming that your site is not a full-blown ecommerce site, the main aim of your site is to generate leads. And, that means getting … [Read more...] about How To Create A Short Course For Your Lead Magnet
Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
The old saying goes: know your enemy. I find another version of that phrase a bit more useful in my business. Know your customer. … [Read more...] about Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
How To Conduct Simple Effective Keyword Research – And Why
If you want your site to make money for you, then you need visitors. Website visitors are known as 'traffic'. Like a siren, Google lures many web site owners with the call of its free traffic. I mean, if your site can rank number one on the first page of Google, for a keyword that brings a rush of ideal customer prospects to your site, then you'll be laughing all the way to the … [Read more...] about How To Conduct Simple Effective Keyword Research – And Why
Get The Right Voice & Tone: Controlling How Your Brand “Speaks” To Your Audience
It’s so funny. The more automated the world becomes the more humans actually seek out other humans. When you consider all the wonderful, impressive things you can do with the Internet, the most popular content is still the most people-centric. … [Read more...] about Get The Right Voice & Tone: Controlling How Your Brand “Speaks” To Your Audience
How To Create Your Perfect Customer Persona Template In 15 Minutes
Do you know who your ideal customer is? Many business owners make the big mistake of targeting everyone. Everyone! You might think that's a wise move: Target everyone and reach the most amount of people possible, right? Well, sorry to burst your bubble but this couldn't be further from the truth. In reality, this approach dilutes your message. And the result? You end up … [Read more...] about How To Create Your Perfect Customer Persona Template In 15 Minutes
