How can we create content constantly forever and ever? It's a common question that people ask me and, of course, those that know me know how difficult it is to stop me talking about things … [Read more...] about How Can We Create Content Constantly For Ever And Ever? -28

There are only two types of customer question. What is he talking about? Is he barking mad? No! I mean in reference to marketing. The first type of question is … [Read more...] about There Are Only Two Types Of Customer Question -27

You must have a lead magnet. I know what you are thinking. Well enough, it is a lead magnet. It is simple. You need ethical bribe to get people to give you their contact details … [Read more...] about You Must Have A Lead Magnet -26

Your client can tell you everything you need to know. There's a statement! It's true, clients know everything about you or, if they don't, it's their opinion that counts and you need to tell them more … [Read more...] about Your Client Can Tell You Everything You Need To Know – 25

How Jon sets his goals for 2015. Yesterday, we discussed setting goals and how important they are and making sure you do not have too many... you are making them specific and time relevant and … [Read more...] about How Jon Sets His Goals For 2015 – 24

‘Tis the season for goal setting. Yes, it’s that time of year, Christmas is finished, the tree’s going to come down, all the presents have got to back to the stores if you've got the receipts … [Read more...] about ‘Tis The Season For Goal Setting -23

Is your tagline explaining who you are? Or in UK, we might say "Is your strapline explaining who you are?" Same difference. (And yes, I hate that phrase!) What I mean is under your … [Read more...] about Is Your Tagline Explaining Who You Are? – 22

Customer service trumps all else. Welcome to episode 21 of the Marketing For Owners podcast. My name as usual is Jon Butt. It always is! Customer service is the bane of my life. I can't … [Read more...] about Customer Service Trumps All Else – 21