How a plumbing company created their unique USP. Welcome to Marketing For Owners, The Podcast. My name's Jon, but you should know that by now. So, what about those plumbers? … [Read more...] about How A Plumbing Company Created Their Unique USP – 20

Do they understand your 'Why'? I bet you're thinking, 'What on Earth is he talking about?' Anyway, Episode 18, 'Marketing for Owners: the Podcast'. Hey, Jon here! Do they understand your … [Read more...] about Do They Understand Your Why? – 18

Is email working for you or are you working for your email? Love it or hate it, email is not going anywhere anytime soon. For business, you have to use email. A few years ago we … [Read more...] about Is Email Working For You Or Are You Working For Your Email? – 17

Be consistent. Episode 16, Marketing For Owners the Podcast. A short and sweet title today, Be Consistent. Consistency is what people get used to. They like it, we all like it. Think … [Read more...] about Be Consistent – 16

Is Your Guarantee a USP? Huh? I know what you're thinking; "What is he talking about now?" But bear with me. USP by the way is Unique Selling Proposition or Unique Selling Point. Now, is your guarantee … [Read more...] about Is Your Guarantee A USP? – 15

What's your excuse? Welcome to Marketing For Owners Episode 14. What's your excuse? Or, as the great Tony Robbins would put it, what's your story? All of us have excuses or … [Read more...] about What’s Your Excuse? – 14

The reason I asked is because you are the boss or perhaps you're a manager, but you, in theory, are in charge of something. You probably are in charge of people, or have employees, or a team, or something like … [Read more...] about Who Are You Training? – 13

What does your business card do for you? Jon again from Marketing For Owner's Episode 12 in South Surrey, Vancouver BC. Not so cold but what can you expect in the middle of December? But, not as … [Read more...] about What Does Your Business Card Do For You? – 12