“I’m in advertising.” That once was a glamorous statement, hinting at a fabulous career. It evoked images of 4 martini lunches followed by all-night writing sessions and horn-rimmed artists creating while hunched over watercolor story-boards. … [Read more...] about 8 Ways to Make Your Ads Awesome: Easy Writing Tips for Effective Advertisements
writing
9½ Ways to Write a Sexy Headline
It makes me a little crazy when I watch other people write blog posts or emails. Or, rather, try to write blog posts and emails. Not because I'm all that perfect at it myself, but because there are so many upside-down, weird things that people do when they sit down to try to "knock a few hundreds words out." Stiff language, passive voice and other pet peeves aside, I'd have to … [Read more...] about 9½ Ways to Write a Sexy Headline
What’s in a Word? (Or two…or three?) 6 Ways to Test Your Copy to Perfection
We’ve all had those moments where we wish we could turn back time and rewrite a conversation. You bump into an ex in the grocery store, turn beet red and awkwardly mumble hello. Then you get the hell out of there. … [Read more...] about What’s in a Word? (Or two…or three?) 6 Ways to Test Your Copy to Perfection
An Offer You Can’t Refuse – 8 Opt-in Offers Your Subscribers Will Love
I always thought the old saying “There are plenty of fish in the sea” was misapplied to romance. Besides the unsavory notion of kissing dead fish, to succeed at fishing is to attract more than just one special fish. It’s to fill your nets with buckets full of fish... bushels full! … [Read more...] about An Offer You Can’t Refuse – 8 Opt-in Offers Your Subscribers Will Love
Web Hosting – Tips On Avoiding The Bad Guys And Finding The Good Ones
It’s the very backbone of doing business online. It’s as necessary as establishing and paying for your electricity when you have a brick and mortar store. Luckily, power companies are regulated and you can … [Read more...] about Web Hosting – Tips On Avoiding The Bad Guys And Finding The Good Ones
The ABC’s of Creating an Outsourced Content Machine
Allow me to quote a little Shakespeare. He famously said “…words be made of breath. And breath of life.” He understood. He got it. And not just because he made his living off words. Words are really that invaluable, to every aspect of life. Relationships, education, even business. Especially business. Even in this hyper-graphical digital age of marketing, good words are every … [Read more...] about The ABC’s of Creating an Outsourced Content Machine
3 WordPress Plugins You Should Be Using to Help Boost Your SEO
The following article is a definite must read! It lists 3 Wordpress plugins you should be using to help boost Your SEO. Every business who utilizes space on the Internet needs to pay close attention to these three … [Read more...] about 3 WordPress Plugins You Should Be Using to Help Boost Your SEO
