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3 Ways to Increase Sales Revenue

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You drive yourself crazy thinking about it.  As a business owner, I bet it even keeps you up at night now and again. That big, fat question: “ How do you pull in more more sales revenue?” Half the time the problem isn’t trying to think of new ideas, it’s trying to decide which ideas are worth throwing your money and time towards.  Some common ideas include: Having a … [Read more...] about 3 Ways to Increase Sales Revenue

Money on the Table: 7 Ways to Master the Upsell

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You strategize, hold meetings, conduct research, hire staff, work endless hours to get to one thing. One finish line. The sale. That magic instant a customer finally, blessedly clicks your “Add to Cart” button. Weeks, months, years of work go into gently guiding consumers through the sales funnel, transforming them from complete strangers into enthusiastic buyers. So who would … [Read more...] about Money on the Table: 7 Ways to Master the Upsell

Right This Way, Please… How to Nurture New Leads and Convert Them to Clients

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You know, there’s something that’s always rankled me about the term “sales funnel”. I mean, I get it. I understand the idea that you are starting with a big mass of people initially and eventually working them down the funnel until you are able to convince a few to actually buy from you. But it sounds so…clinical. So laboratory-ish. It's a term that makes your consumers feel … [Read more...] about Right This Way, Please… How to Nurture New Leads and Convert Them to Clients

What are they THINKING? How to Build a Survey to Get Honest Customer Feedback

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When it comes the opinions of others – and how much to listen to them – it seems the jury is split down the middle. Some wise men and ‘experts’ advise you to ignore and eschew everyone else’s opinions, and follow your heart. Abe Lincoln once famously said: “If there is anything that links the human to the divine, it is the courage to stand by a principle when everybody else … [Read more...] about What are they THINKING? How to Build a Survey to Get Honest Customer Feedback

What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?

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I’m going to take a crazy, wild stab and assume you don’t adore math. Most entrepreneurial folks like us think of math less as a “fun activity” and more as a necessary evil. When I was a young lad in school, I could easily pay attention in classes like history and English because there was something human to wrap my brain around in those topics. There were stories, people, … [Read more...] about What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?

A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)

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Normally I wouldn’t name a specific rock band on this blog, just to make a point. Musical taste is too polarizing and I want to make sure that I’m reaching all kinds of readers, from Bach enthusiasts to Lady Gaga’s Little Monsters. But when I started to write about “Free Stuff” today, I just couldn’t get one band out of my head. This example is just too perfect for what I’m … [Read more...] about A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)