Like it or not, if you own a company and you want to grow your brand, you have to act professionally. Write professionally. Speak in a professional, articulate way. … [Read more...] about Speak Like A Pro: 11 Tips To Make You Sound More Professional
6 Affordable and Easy Email Marketing Tips That Are Vital For Small Business
Of all of the types of marketing you can do for your business, email marketing is probably the most affordable and easy -- if you know what you’re doing. It’s also absolutely vital. The downside is that virtually every business utilizes email marketing, and there’s only so much room in one’s email account. Consumers pick and choose the businesses they want to hear from. One … [Read more...] about 6 Affordable and Easy Email Marketing Tips That Are Vital For Small Business
What’s Your Cadence? Finding Your Ideal Blogging Frequency
To blog or not to blog? That’s not the question. I don’t care who you are, what you sell, who your audience is. To not be blogging on a consistent basis is to: … [Read more...] about What’s Your Cadence? Finding Your Ideal Blogging Frequency
3 Ways to Increase Sales Revenue
You drive yourself crazy thinking about it. As a business owner, I bet it even keeps you up at night now and again. That big, fat question: “ How do you pull in more more sales revenue?” Half the time the problem isn’t trying to think of new ideas, it’s trying to decide which ideas are worth throwing your money and time towards. Some common ideas include: Having a … [Read more...] about 3 Ways to Increase Sales Revenue
Writing 102: A Beginner’s Guide – 10 Ways to Write More Engagingly
A writer friend of mine told me this story a few years ago and I’ll never forget it. In fact, I purposely call it to mind whenever I want to charge myself up into writing mode. … [Read more...] about Writing 102: A Beginner’s Guide – 10 Ways to Write More Engagingly
Making Systems Sexy — 10 Tips to Streamline Your Systems
That word. “System.” Not exactly sexy. It comes from the from Greek systema, which means an "organized whole, a whole compounded of parts.” Doesn’t that sound fun?! Organizing everything and compounding it? C’mon! This one little term also brings to mind computers, wires, spreadsheets. The phrase “working it’s way through the system” is code for “moving through irritating red … [Read more...] about Making Systems Sexy — 10 Tips to Streamline Your Systems
Writing 101: A Beginner’s Guide – 7 Steps to Stress-Free, Fun Writing
Good news for me, bad news for many business people: my stock-in-trade seems to be everyone else’s Kryptonite. A big part of my job involves writing and I really love to write. … [Read more...] about Writing 101: A Beginner’s Guide – 7 Steps to Stress-Free, Fun Writing
3 Steps to Creating a Content Calendar: The Timing Can Be as Important as the Content Itself!
If there is one drum I beat over and over on this blog is the importance of content -- and loads of it! Content must be the main core of your marketing plan, your social media efforts, and your ongoing conversation with your customer base. We’ve covered the importance of content and even talked about how to create it (and not want to hang yourself in the process.) One content … [Read more...] about 3 Steps to Creating a Content Calendar: The Timing Can Be as Important as the Content Itself!
