The first page of Google results has always been a bit of battlefield. Unpredictable, ever-changing, with new victors fighting their way to the top and emerging in the first few spots every so often. … [Read more...] about Did Pandas and Penguins Kill SEO? Your 2015 SEO Checklist
Money on the Table: 7 Ways to Master the Upsell
You strategize, hold meetings, conduct research, hire staff, work endless hours to get to one thing. One finish line. The sale. That magic instant a customer finally, blessedly clicks your “Add to Cart” button. Weeks, months, years of work go into gently guiding consumers through the sales funnel, transforming them from complete strangers into enthusiastic buyers. So who would … [Read more...] about Money on the Table: 7 Ways to Master the Upsell
Show, Don’t Tell: The Persuasive Power of Online Video
The sheer volume of online video available these days can be both intimidating and encouraging to today’s small business owner. … [Read more...] about Show, Don’t Tell: The Persuasive Power of Online Video
Right This Way, Please… How to Nurture New Leads and Convert Them to Clients
You know, there’s something that’s always rankled me about the term “sales funnel”. I mean, I get it. I understand the idea that you are starting with a big mass of people initially and eventually working them down the funnel until you are able to convince a few to actually buy from you. But it sounds so…clinical. So laboratory-ish. It's a term that makes your consumers feel … [Read more...] about Right This Way, Please… How to Nurture New Leads and Convert Them to Clients
Be The Guest! Finding, Researching, Writing for Great Guest Blogging Sites
I’m starting to feel like the Pepperidge Farm guy. I find myself fighting the temptation to start every article with “Time was, folks had to…” But I’m sorry. It’s true! Things ain’t like they used to be. … [Read more...] about Be The Guest! Finding, Researching, Writing for Great Guest Blogging Sites
What are they THINKING? How to Build a Survey to Get Honest Customer Feedback
When it comes the opinions of others – and how much to listen to them – it seems the jury is split down the middle. Some wise men and ‘experts’ advise you to ignore and eschew everyone else’s opinions, and follow your heart. Abe Lincoln once famously said: “If there is anything that links the human to the divine, it is the courage to stand by a principle when everybody else … [Read more...] about What are they THINKING? How to Build a Survey to Get Honest Customer Feedback
17 Affordable Ways to Jumpstart Your Offline Advertising -The Real World Doesn’t Have to Be Real Expensive
Ever get sick of staring at a computer screen? Ever look up from your phone and realize the sun has gone down and you barely even noticed the day going by? Wish you were out in the real world, walking around, talking in person for once to real human beings? … [Read more...] about 17 Affordable Ways to Jumpstart Your Offline Advertising -The Real World Doesn’t Have to Be Real Expensive
Web Site Images are the New Black- Graphic Tips and Tricks to Amp Up Your Presence
The 1,000 word thing is true. Always has been, but especially in the context of social media. Pictures really are worth 1,000 words. Pictures are the It Girl of social media. You could post the pithiest, funniest text in the world and have it garner loads of likes and shares. But add a photo to it and boom! Viral. Think about image-based memes like Grumpy Cat. Would they be … [Read more...] about Web Site Images are the New Black- Graphic Tips and Tricks to Amp Up Your Presence
