When social media first debuted, thrifty business owners rejoiced. Here was a way to reach potential and current customers…without spending a dime. … [Read more...] about 9 Ways to Succeed on Social– Getting Smart and Strategic on Social Media Platforms
Big Blogging: 9 Ways To Differentiate Yourself And Stand Out In A Content-Crowded World
So yeah, you get it. You’ve heard it time and again. Ad nauseum, even. To succeed online… You must blog. Must blog. Must be blogging. Blogging = Completely Torrential Downpour of Profits. It’s time to blog, you get it. But blogging for blogging’s sake isn’t going to cut it. If you want to succeed in blogging, you have to have a few readers. Suck them in with great content and … [Read more...] about Big Blogging: 9 Ways To Differentiate Yourself And Stand Out In A Content-Crowded World
Lumpy, Bumpy, Profit-y Mailings – How to pique your prospects’ curiosity with snail mail
It was hard enough, back in “the day”, to get your customers attention via snail mail. After all, you yourself loathed sorting through a stack of advertisements and coupons in order to find your bills and personal letters. … [Read more...] about Lumpy, Bumpy, Profit-y Mailings – How to pique your prospects’ curiosity with snail mail
What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?
I’m going to take a crazy, wild stab and assume you don’t adore math. Most entrepreneurial folks like us think of math less as a “fun activity” and more as a necessary evil. When I was a young lad in school, I could easily pay attention in classes like history and English because there was something human to wrap my brain around in those topics. There were stories, people, … [Read more...] about What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?
8 Ways to Make Your Ads Awesome: Easy Writing Tips for Effective Advertisements
“I’m in advertising.” That once was a glamorous statement, hinting at a fabulous career. It evoked images of 4 martini lunches followed by all-night writing sessions and horn-rimmed artists creating while hunched over watercolor story-boards. … [Read more...] about 8 Ways to Make Your Ads Awesome: Easy Writing Tips for Effective Advertisements
The 1-2-3 of Your CMMS (Content Marketing Mission Statement)
If you're reading this right now, you're not just a small business owner. You're a savvy, hip, up-to-trend small business owner. (Flattery gets me everywhere. Or at least lower bounce rates!) So you know that marketing in 2015 means content marketing. As Seth Godin famously said, "Content Marketing is the Only Marketing Left." Now, content marketing might not be the only kind … [Read more...] about The 1-2-3 of Your CMMS (Content Marketing Mission Statement)
A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
Normally I wouldn’t name a specific rock band on this blog, just to make a point. Musical taste is too polarizing and I want to make sure that I’m reaching all kinds of readers, from Bach enthusiasts to Lady Gaga’s Little Monsters. But when I started to write about “Free Stuff” today, I just couldn’t get one band out of my head. This example is just too perfect for what I’m … [Read more...] about A Taste: Free Trials and Promos– How to Launch a Successful Free Trial (While Avoiding The Pitfalls)
What’s Your Yawp? Creating a Killer USP for your Company
Big or small, no matter what the industry, every business needs a USP. If you have a USP, keep reading and make sure it’s as great as it can be. If you don’t have a USP yet, why not? I’m about to show you how some of the biggest brands in the world have taken the time to create a clear USP…why haven’t you? And if you don’t know what the heck a USP is, this article is … [Read more...] about What’s Your Yawp? Creating a Killer USP for your Company
