Romancing your prospects. Establishing a rapport, creating a relationship with your customers. Making them “fall in love” with your product. When we talk about marketing – when giving marketing advice – we often use language similar to love and relationship advice. … [Read more...] about The Never-Ending Honeymoon How to Retain Your Customers For a Long, Long Time
9½ Ways to Write a Sexy Headline
It makes me a little crazy when I watch other people write blog posts or emails. Or, rather, try to write blog posts and emails. Not because I'm all that perfect at it myself, but because there are so many upside-down, weird things that people do when they sit down to try to "knock a few hundreds words out." Stiff language, passive voice and other pet peeves aside, I'd have to … [Read more...] about 9½ Ways to Write a Sexy Headline
Oh, You Shouldn’t Have! Great Examples of Excellent Thank You Pages
It’s important to know how to say thank you. Genuinely, warmly. As a person and especially as a marketer. It’s important for two reasons. … [Read more...] about Oh, You Shouldn’t Have! Great Examples of Excellent Thank You Pages
Be Everywhere – 7 Smart Multi-Channel Marketing Tips
Multi-channel marketing sounds daunting and official, doesn't it? It's something you'd hear bandied about in a stuffy boardroom, or in a business school classroom. Lots of small business owners' eyes glaze over at terminology like this and instead like to think of themselves as a bit more guerilla with their marketing tactics. Or they make the mistake of dismissing … [Read more...] about Be Everywhere – 7 Smart Multi-Channel Marketing Tips
What’s in a Word? (Or two…or three?) 6 Ways to Test Your Copy to Perfection
We’ve all had those moments where we wish we could turn back time and rewrite a conversation. You bump into an ex in the grocery store, turn beet red and awkwardly mumble hello. Then you get the hell out of there. … [Read more...] about What’s in a Word? (Or two…or three?) 6 Ways to Test Your Copy to Perfection
Build That List – Tips, Tricks, Do's and Don'ts of Growing Your Email Subscriber List
The list is the thing. The money is in the list. There are a million taglines and marketing mantras that underline the importance of building a strong, solid list of email subscribers. Contrary to social media urban myths, email is not dead. It’s alive, well and if you do it right – possibly the most profitable business tool you have at your disposal. I’ve discussed what to … [Read more...] about Build That List – Tips, Tricks, Do's and Don'ts of Growing Your Email Subscriber List
An Offer You Can’t Refuse – 8 Opt-in Offers Your Subscribers Will Love
I always thought the old saying “There are plenty of fish in the sea” was misapplied to romance. Besides the unsavory notion of kissing dead fish, to succeed at fishing is to attract more than just one special fish. It’s to fill your nets with buckets full of fish... bushels full! … [Read more...] about An Offer You Can’t Refuse – 8 Opt-in Offers Your Subscribers Will Love
How To Turn an Unsatisfied Customer into a Lifelong Fan
Vocal customers. Those customers. You know who I mean. The ones who trot out the phrase “May I speak to your supervisor?” more often than not. Don’t fear them, embrace them. They are actually raising their hand and identifying themselves as someone who’s not afraid to speak up. These folks – even if they originally are upset at you – are gold. Treat them as such. Vocal … [Read more...] about How To Turn an Unsatisfied Customer into a Lifelong Fan
