It’s so funny. The more automated the world becomes the more humans actually seek out other humans. When you consider all the wonderful, impressive things you can do with the Internet, the most popular content is still the most people-centric. … [Read more...] about Get The Right Voice & Tone: Controlling How Your Brand “Speaks” To Your Audience
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The 1-2-3 of Your CMMS (Content Marketing Mission Statement)
If you're reading this right now, you're not just a small business owner. You're a savvy, hip, up-to-trend small business owner. (Flattery gets me everywhere. Or at least lower bounce rates!) So you know that marketing in 2015 means content marketing. As Seth Godin famously said, "Content Marketing is the Only Marketing Left." Now, content marketing might not be the only kind … [Read more...] about The 1-2-3 of Your CMMS (Content Marketing Mission Statement)
Be Everywhere – 7 Smart Multi-Channel Marketing Tips
Multi-channel marketing sounds daunting and official, doesn't it? It's something you'd hear bandied about in a stuffy boardroom, or in a business school classroom. Lots of small business owners' eyes glaze over at terminology like this and instead like to think of themselves as a bit more guerilla with their marketing tactics. Or they make the mistake of dismissing … [Read more...] about Be Everywhere – 7 Smart Multi-Channel Marketing Tips
Build That List – Tips, Tricks, Do's and Don'ts of Growing Your Email Subscriber List
The list is the thing. The money is in the list. There are a million taglines and marketing mantras that underline the importance of building a strong, solid list of email subscribers. Contrary to social media urban myths, email is not dead. It’s alive, well and if you do it right – possibly the most profitable business tool you have at your disposal. I’ve discussed what to … [Read more...] about Build That List – Tips, Tricks, Do's and Don'ts of Growing Your Email Subscriber List
The ABC’s of Creating an Outsourced Content Machine
Allow me to quote a little Shakespeare. He famously said “…words be made of breath. And breath of life.” He understood. He got it. And not just because he made his living off words. Words are really that invaluable, to every aspect of life. Relationships, education, even business. Especially business. Even in this hyper-graphical digital age of marketing, good words are every … [Read more...] about The ABC’s of Creating an Outsourced Content Machine
